Keyword proximity refers to how close together the words are. You might have a list of keywords relevant to your website that includes fishing pole, fishing equipment, tackle boxes, and custom fishing rods, for instance. Great. But how do you place them to be most effective in terms of Search Engine Optimisation?
Let’s say you write a blog post about the equipment your company sells. Title one might read: “Lure in the Biggest Fish with These Custom Made Rods”. Okay, that’s good, but consider a rephrasing of the title to read “Custom Fishing Rods: An Important Piece of Fishing Equipment”.
If someone is doing an internet search for “custom fishing rod”, or even “fishing equipment” they are more likely to find your post using the second title rather than the first. That is because the keywords are all bunched together to form a phrase someone would actually input in the search engine box.
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